SPARTA, NJ - With Walmart’s commitment to increase its investment to $250 billion in American made products by 2023, 450 U.S. suppliers were invited to present to Walmart buyers at the retail giant’s Bentonville, AR headquarters office in June 2016 at the Manufacturing Supplier Summit.
Among those entrepreneurs was Cathy Beggan of Rise-N-Shine of Sparta, NJ. Since the supplier summit, her company’s flagship product Wake Up On Time™ is now slated to hit over 3,000 Walmart stores nationwide by April 24, 2017. Select Walmart locations throughout Texas will additionally carry Rise-N-Shine’s energy supplement Stay Up All- Day™ and its sleep formula Sleep Tight All-Night™.
While at Walmart last June, KNWA-TV, the NBC-affiliate for Northwest Arkansas, and Fox24 KFTA interviewed Beggan about her Walmart experience.“It’s something that I’ve been actually striving for since I started my business 10 years ago,” Beggan said during her interview. “This is something I’ve dreamed of and thought of and worked towards, so it’s really a wonderful opportunity.”
The goal of having her products on Walmart shelves has become a reality for Beggan, who started her company Rise-N-Shine, LLC in 2006. Wake Up On Time™ was conceptualized to solve an age-old dilemma that Beggan found she and many others she encountered suffered from — difficulties in waking up in the morning. An advocate of natural products and remedies, Beggan brainstormed with experts in the field to create Wake Up On Time™, a time-released capsule taken before bedtime to promote natural wakefulness following six to eight hours of sleep. Some have compared the Wake Up On Time™ energy formula to a natural replacement for their morning cup of coffee.
Stay Up All-Day™ is the company’s all-natural, calorie-free, maximum energy blend to help those who take it to feel energized throughout the day. Unlike the array of energy drinks on the market, those who have used Stay Up All-Day™ have reported they have not experienced the jitters common after drinking many popular energy boosting beverages, which often contain sugars and stimulants.
For occasional sleeplessness, Sleep Tight All-Night™ is Rise-N-Shine’s natural sleep formula, with melatonin, magnesium, Hops Flower and other ingredients to help promote a restful night’s sleep.
All of Rise-N-Shine’s products are manufactured for safety in the United States of America in a world-class, climate-controlled, FDA-inspected facility, with the highest- quality ingredients. Rise-N-Shine’s products meet or exceed the high U.S. Pharmacopeia standards and FDA Good Manufacturing Practices (GMP).
Walmart’s pledge to invest in small and mid-size American-based companies like Rise-N-Shine is expected to translate to one million new jobs within the United States by 2023.
Kylie Jenner is trying to cash in on her viral “Rise and Shine” moment, but she’s running into some legal issues along the way.What’s up? It’s Emile Ennis Jr. here with Clevver News and last week, Kylie filed to trademark her now-famous catchphrase, “Rise and Shine.”You know this one, from her office tour video that’s now one of my favorite memes of the year.Obviously the internet went crazy for this moment. The hashtag #riseandshine became the fastest ever to hit a billion views on the TikTok.Celebs including Ariana Grande, Miley Cyrus, and Lizzo, also got in on the fun and have recreated the tune and put their own spin on it.And Kylie, being the business woman she is, capitalized on the phrase by launching two “rise and shine” hoodies on her website that sold out almost instantly.So it’s no surprise that she’s filed to trademark the phrase so she can have it for all eternity and make money off of it for as long as she can.According to the trademark website, Kylie filed for two separate trademarks for both clothing and cosmetics. She also filed for a clothing trademark under "Riiise and Shiiinnee” with some extra I’s.And according to the filings, the trademark could cover belts, bottoms, coats, dresses, footwear, gloves, jackets, and more articles of clothing. But now Kylie is running into some serious legal issues with the newfound success of trademarking “Rise and Shine.According to The Blast, a businesswoman and single mother in New Jersey already owns a trademark for the catchphrase.The woman’s name is Cathy Beggan and she just came forward, saying she is the rightful owner of a trademark for the catchphrase.Her company Rise-N-Shine LLC is a nutritional supplement, vitamin, and cosmetics company that she established back in 2006.Cathy told The Blast that she has one main issue with Kylie capitalizing on the phrase. She said that Kylie is quote, “already using the phrase, without the legal license or permission to do so and without any offer of compensation."She explained that Kylie is trying to produce products similar to what her company already makes under the same trademark.And Cathy is willing to fight for her trademark and her company.She said quote, “We have never sought to frivolously enforce our trademark - in fact, this will be the first time we have ever attempted to enforce it - but I have to defend my and my company’s rights in this case.”But she IS willing to be flexible under one condition. She said quote, “If Kylie is willing to sing a jingle for my company, we will consider licensing the phrase to her for use with certain non-competing products, in exchange for a reasonable licensing fee.” Well I guess that’s sort of women supporting women right? Cathy thinks so!I’d also like to hear from Kylie personally… but it will be interesting to see if Cathy actually does.And even when Kylie originally filed for the trademark, fans had mixed feelings about it online.Twitter was blowing up with reactions.And these tweets do help us see both sides of the trademark battle here. While Kylie is capitalizing off the meme of the moment and being an entrepreneur, this is Cathy’s life’s work. So I guess we will just have to wait and see how this all plays out. I hope Kylie does sing a jingle for Cathy’s company.
Clever News October 30, 2019